




A COMPLETE STRATEGY
for optimizing your Web site’s visibility:
From Ignatis Mavridis,
Systems Engineer - Web Developer with EURObit
"..We, at
EURObit
offer superior Search Engine Optimization and Submission services that are targeted and guaranteed to bring
results!
There are billions of dollars
spent every year on Internet advertising - keyword buys, banner campaigns, site
sponsorships, click thru advertising, affiliate programs and the like, and while
these are all necessary components for a successful web site, the often most
overlooked but most effective means of online promotion is Search Engine
Promotion and Positioning.
Did you know that 95% of Internet users utilize
Search Engines on a daily basis
to find what they are looking for?
Did you also know that the average click-thru rate on paid advertising
banners, buttons and specialty links on major search engines is about 0.5%?
What this means is that 1 person out of 200 is going to
click that banner ad or button while the remaining 199 will be looking thru the
listings in the search query results.
That is why it is of extreme importance
that you have great Search Engine Ranking in relation to your type of Business.
Now you should be asking yourself where your web site ranks!
Because if your web
site is not found in the first 30 listings of a search query results, then you
are missing out on the ability to attract potential visitors to your site. You
are also taking the chance that they will find a competitor's site instead of
yours. That all amounts to lost sales and lost revenues.
This is where EURObit
comes in.
We can get you in those top ranking positions. Using our proven
methodologies and techniques, we are able to make sure that your web site is in
those top 30 results.
We are professionals at what we do and have been providing
this service since 1993 with great success.
We understand how each search engine
differs in the way they index web sites and list search results. With this
understanding, we optimize and submit according to their specific rules and
regulations.
We also keep up on their ever-changing methods and are therefore
able to keep your campaign current, up to date and effective.
How do we do this?
First off we ensure that your web site is optimized or
"search engine friendly".
While it is important to have an attractive
web site that will keep your visitor's attention and sell your products or
services, it is equally important that it is optimized for prime search engine
positioning.
We then use specially designed Highly Optimized Content Pages, frame- and
door-pages which focus on
specific keywords or keyword phrases. These are additional html pages that will
be added to your web site and submitted individually to the top search
engines on the Internet.
Furthermore,
we submit your site to specific categories in the top directories - Yahoo, Looksmart, NBCi, Zeal.com and The Open Directory Project.
This is the only way to be listed in these directories.
Submission software and
automated programs can't do this! Your progress is tracked with specialized
ranking reports and web site traffic can be measured as well.
The process we use involves a
variety of steps and stages.
First comes the planning stage. We work with you to select the appropriate
keywords or keyword phrases for your campaign. We research those words to see if
and how often people are searching for them on the Internet. We check to see if
competitors are using them and how. By this we can help you to select the most
effective keywords or keyword phrases that will target the audience you are
looking for.
We then check your current web site to see that it is optimized for prime search
engine positioning. We check page titles, meta tags, alt tags, keyword density
and actual content to make sure all elements are optimized. We can either
provide the changes needed or work with your current web designer to make sure
the necessary changes are in place. Oftentimes this will not affect the
appearance of your web site to the public view but rather affects and changes
the underlying code.
After we make sure your site is optimized, we develop the Highly Optimized
Content Pages that will be used in your campaign. These Highly Optimized Content
Pages will focus on specific keywords, keyword phrases and/or specific search
engines. Once they are complete, they are uploaded to your server, either by us
or we can have your web designer upload them.
Now it is time for the actual submission process. Your Home Page is submitted to
the top 400+ search engines and then your Highly Optimized Content Pages are
submitted separately to the top 20 search engines and directories. We select
categories on Yahoo, Looksmart, NBCi, The Open Directory Project and Zeal.com
and then submit your site to these, keeping track of which categories we
selected so we can check progress later. Once submission process is complete,
you receive notification by E-Mail and are able to log into your Campaign
Portfolio which will include all of the details about your campaign.
We then continually monitor your progress with Ranking Reports, web site
statistics and repeat submissions.
Depending on which program you
select, we will regularly run reports to see where you are ranking in your
campaign. These reports provide detailed information on where your web site is
positioned in each search engine, what web page is in that position and which
keyword or keyword phrase is related to it.
We also can run continual
WebTrends statistical reporting to monitor your web site traffic. These reports
are available online and are continuously updated. They will not only show you
how many hits your are receiving but provide detailed information on where your
traffic is coming from, what keywords people are using to find your site and so
much more.
We repeat the submission
process every month, depending which
program you choose. This ensures that you keep top placement in the search
engines. If we only submitted once as many programs and services do, then you
would eventually lose your ranking. By resubmitting, we are able to keep you in
top positioning. We will also make any necessary adjustments to your campaign if
we are not seeing the results that you want.
That sums up the process. Of
course this is standard and we can customize any process to fit your specific
needs...".




